He sets the playlist every day, but lets Miranda tinker with it as needed “because he’s a maestro at this. “We Mexicans, when we fall in love with something, we don’t let it go,” said La Ranchera programming director Ernesto Morales, 48. Other stations mimicked the format to do their own programs dedicated to other Mexican musical legends like Chalino Sanchez, Los Bukis and Antonio Aguilar. “We’ll play your song soon, little buddy.”Ĭopycat shows have sprung up across the United States. “Let’s hope he gets better fast,” Miranda calmly quickly told Ruben, as he cued up the caller’s request, “Mujeres Divinas” (“Divine Women”) on La Ranchera’s computerized playlist. Let the faithful fret, and pray alongside with them.
So as the world awaited news of Fernández’s health, Miranda knew he had to play his part: It’s splayed across Southern California billboards, bus benches, and posters. The show is so important to the station that Fernández is part of their logo, a Mount Rushmore of ranchera that also includes matinee idol Pedro Infante and singer-songwriter José Alfredo Jiménez. His taglines - “Rubén Miranda, donde usted manda” (“Rubén Miranda, where you command”) and “Mami, me voy a casa” (“Mommy, I’m going home”) are classics of Los Angeles Spanish-language radio lingo.īut his bosses also task Miranda to host the one-hour “El Rancho de Vicente,” a noontime show that’s La Ranchera’s most popular program and is wholly dedicated to the songs of Fernández, which have served as part of the soundtrack of Mexican American life for nearly 50 years. Miranda usually spends his time taking requests from listeners, with whom he playfully banters in Mexican slang from all regions of the country.
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